Mission & Vision


The mission of Insurance & Pension Denmark is to represent the interests of the industry.



Our vision is that the industry is perceived as a significant player that contributes constructively to creating security and resolving the challenges of the welfare society.



Insurance & Pension Denmark have four core values that characterize our ongoing lobbying effort.


  1. Competent – because it creates trust, impact and motivates
  2. Engaging – because we aim to set the agenda
  3. Constructive – because we take on the responsibility of creating a positive societal development
  4. Success and unity – because we create results by working together and caring for a good working environment